The absolutely best thing about John Masters is their use of natural and organic ingredients, and the fact that they can achieve such impressive products without the use of synthetics. “John Masters Organics grew out of our desire to create a luxury beauty line that treats the earth with respect,” says the owner. The brand’s philosophy is to use natural, organic ingredients that are both good for the environment and better for us. It amazes me how well this goal was achieved: the products feel luxurious and the whole experience — including the scents which are divine — is super pleasant. Their hair, skin, and body care contain no synthetics or nasty chemicals (even their sunscreen uses zinc oxide as opposed to a chemical sunscreen), and are also very effective. An overall great brand.