Arthur Giovanni, founder of Giovanni Cosmetics, began his career as a hairdresser, with a salon in Beverly Hills. Giovanni knew that his company would take flight to bring beauty to the world. His “On Sunset” salon attracted some of the most influential people in Southern California while his quest to forever create simply beautiful hair led him on journey that would take him beyond Southern California, to the most natural corners of the world searching. His quest led to a partnership with a pioneering physician, and the birth of something truly extraordinary; a new company with newer formulas. By tapping into nature's vast resources, the Giovanni company that bears his name soon came to represent beauty from the elements as well as beauty from within. It still does. It's quite an extraordinary feat.